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Responsive Design -- Google favoring mobile-friendly sites

Significant changes in the Google Search Algorithm   After much speculation, it is now official.  To address the massive growth in mobile traffic, Google is again augmenting its algorithm, this time, to favor mobile friendly sites over non mobile friendly sites in ranking search results.   Google is sending a pretty strong message.  The transparency of the rationale, coupled with the fact they are giving webmasters weeks to proactively address this change, indicates this is a big deal to Google.  Webmasters that have not invested in responsive design could find their ranking impacted negatively.   The following is taken directly from Google's Webmaster Central Blog.   "Starting April 21, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."   Why is Google doing this?  By steering traffic to responsive websites, users will have a better experience.  In 2014, depending on which study one looks at, between 50% a

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Content Management System (CMS) Case Studies -- Avantia Inc.

Content Management System (CMS) Case Studies by Avantia Inc. Early Internet-delivered content development primarily consisted of moving your product and service brochure to the company website. Brought to life via custom code, any change or update required the services of a developer and/or Ad Agency. Light-weight User Interface services soon evolved giving the end-user some control over content placement, updates and attachments. The real leap happened when Content Management Systems (CMS) or Web Content Management Systems (WCMS) came into fashion. Content Management Systems enabled easier customization and the ability to leverage powerful search engine environments. Stronger User Interface tool-kits emerged providing “What You See Is What You Get” (WYSISYG) and on-the-fly development without the need for developers and agency personnel. Today, the ability to manage all types of content including video, sound, images, and narrative (copy) are surrounded by template-based, highly functional digital presence Content Management System tools. The Application Programming Interface (API) gives non-programmers access to content from databases and other repositories in and outside the org

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Software Development Case Study -- Cloud Computing and Agile Methods

Executive Summary: This blog recaps a multi-year, fully integrated software application development project involving a complement of Application Developers, Project Management, Business Analysts, and Application Program Interface Specialists, along with complete integration. Our services include Cloud Computing and employing the Agile Methodology. Business Issue: Avantia, Inc. was engaged by a service organization to replace their old, outdated Case Management System, in place for nearly (18) eighteen years.  This is a mission-critical application used by nearly all employees of the business, including 650+ system users.  The previous system relied on components that only ran on Windows XP™.  With the announcement that Microsoft™ would no longer support XP, along with changing business priorities, our client made the decision to rebuild the entire application.  Our client initially contracted another firm, but after two years, had virtually no deliverables. Enter Avantia to provide them with a fresh, modern, efficient, and engaging solution. Solution: Following the requisite analysis work, Avantia proposed a solution to be delivered in two phases: 1.       Discovery: the discovery

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Digital Marketing an outlook for 2015

Digital Marketing platforms are emerging rapidly and will make huge strides in 2015.   Your customers – whether they are B2B or B2C – are growing very used to being in control over their buying decisions.  Further, your best customers are spending quite a bit more money with you then your worst customers. So, leverage digital marketing analysis to FIND MORE BEST CUSTOMERS and to change the worst ones into a renewed business relationship. Finally, less button pushes are good. Even in B2B situations, your customer demands ease-of-use, efficiency, and value.     Here's what we're seeing for 2015: •   Service customers digitally. Don't provide customer 'lip service.'  Today, something as simple as live chat is immediately available to aide customers with everything from questions on your products to shipping and delivery schedules. Why make people wait?  •   Share-and-share-Unalike!  The ability to personalize each and every customer experience is not an unattainable task.  Digital Marketing gives you the opportunity to create connections and new business opportunities through personalized and sharing-approved relationships.  •   Reward Good Customer Behavior.  Nothing says "we care" m

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How to: 302 Tuckey URL rewrites when implementing a new content management system (CMS)

How to: 302 Tuckey URL rewrites when implementing a new content management system (CMS). When using content management systems -- CMS Tuckey URL rewrites can help you maximize Search Engine Optimization -- SEO performance, particularly when migrating your website to a new environment, fixing dead or broken links, or optimizing your website.  It is important to make sure you know when to use 301 or 302 redirects and when to use aliases.  For further information on 301, 302, and aliases, please visit my previous blog post on that subject.  This article focuses on how to leverage Tucky URL rewrites and 302 redirects as they are the most beneficial to Search Engine Optimization -- SEO performance. In this blog post, we are going to take a technical dive into Tuckey URL Rewrite filter and turn these ideas into practice.  A very important part of URL rewrites and redirects is understanding regular expressions. Regular expressions give us the ability to create search patterns in order to match a given URL.  Getting comfortable with regular expressions is the first step to take when attempting to tackle URL rewrites.  After familiarizing yourself with basic RegEx patterns, we are ready to

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Planning Your Project’s Success with Requirements

Planning you Project's Success with Requirements -- Avantia Inc. It’s finally here – Vacation!  Your time off has been approved, you’ve saved up, the bags are packed and you are ready to go. You walk out the front door, luggage in hand and you are on your way!  But where exactly are you going?  You have no map, no plan and no true destination in mind other than just a week of fun in the sun. If you wouldn’t leave for a vacation you’ve looked forward to without planning the details, then why start a project without doing the same? Often times project stakeholders may know what they want out of a project in a general sense and the date they want it done, but not know how to go about making it happen.  Figuring it out along the way is risky and can result in budget overruns, misappropriated resources and unforeseen delays in your schedule.  Starting your project off on the wrong foot may put you on an undesired path from which your project may never recover. Planning for your project by defining detailed requirements is time well spent, serves as the blueprint for its success, and will benefit your project in every phase. During discovery, requirement definition allows your team and s

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Redirects - How 301 and 302 redirects impact Search Engine Optimization (SEO)

Redirects -- How 301 and 302 redirects impact Search Engine Optimization -- Avantia Inc.   Redirects can be a powerful tool to accompany your website or Content Management System (CMS) application.  However, getting started can be tricky and confusing for those new to software development and website management.   By giving a basic overview of the terms and providing examples, I hope to clear some of that confusion up.  This post will cover Content Management System redirects, alias’, reasons for using them, how they can effect Search Engine Optimization (SEO) and the difference between apache and CMS redirects. Website Redirect A URL redirect is a webserver function that sends a user from one URL to another. URL redirects commonly take the form of an automated redirect that uses one of a series of status codes defined within the HTTP protocol. EX: The domains example.com, example.net, and example.org have all been registered by a company whose website is example.com. Users who enter example.org or example.net in their Web browser will see the URL change to example.com as they reach the destination, example.com. Website Alias A website alias is a way to link one domain name to anot

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